SEO Tutorials For Beginners

It is important to go through a guide on SEO Tutorials For Beginners if you intend to begin your journey on SEO. You are required to learn SEO term and essentials, and their meaning. For most companies, their site can be their major brand asset. This is why the website needs to display authority, trust, and expertise. Having to optimize your website to meet the needs of audience and display the characteristics that makes up the main process of SEO is important.

SEO Tutorials For Beginners
SEO Tutorials For Beginners

Understanding Customer/Audience Relationships

Before getting deeper into SEO essentials, it is recommended to perform a deep research and analysis on client and consumer relationships. This can be achieved by examining;

  • How and why individuals are discovering and considering products/services
  • Demographic and psychographic criteria of the customer. This refers to what they like and what they are looking for.
  • Customers online behavior. Meaning search terms or queries, questions, and attributions channels.

With understanding and acting on this information, you will be on an advantage to performing a proper SEO campaign.

What Is SEO? – SEO Fundamentals

SEO (Search Engine Optimization) is the process of optimizing a website to get as much organic traffic as possible. This is via search engines and converting the traffic into measurable business outcomes. Meaning that SEO is the process of trying to direct customers to your website anytime they search for a term in search engines like Google.

For example, when you type into Google (what is SEO), there are millions of websites that have optimize a content for that searched keyword phrase. So you can decide which of the website you will click on to get the information you have searched.

SEO Step By Step Tutorial

  • Step 1: Research and find keywords. You can use tools like Google Trends.
  • Step 2: Put your keywords in the content title.
  • Step 3: Put keywords in the content URL.
  • Step 4: Place keywords in the meta description.
  • Step 5: Put keywords as H1 or H2 (Header one or two) text.
  • Step 6: Use keywords inside other paragraphs of the content.
  • Step 7: Build links to your page and website.
  • Step 8: Then monitor your rank. Can be done using Google analytics.

SEO Terms And Definition

Here are some terms you would come across on the journey of SEO:

Keywords:

These are wording that users type into a search engine whenever they want information over the web.

SERP:

Search engine results page.

Crawling:

The process where search engines finds the web pages of your site.

Organic Traffic:

This is any traffic that comes to your website over a search engine search. It excludes those who click on PPC links.

PPC:

PPC means Pay-per-click. This is an advertising strategy to help rank products or landing pages above the normal Google SERP results. These links displays “ad” next to them.

Meta tags:

They are snippets of text that is designed to describe a webpage to a search engine. For example, the title of a page is contained in HTML title tag attribute.

User intent:

This refers to the intent of the keyword search. For example, is the user asking a question or looking to buy a product.

Ranking factors:

Any algorithmic factor created to influence a page’s ranking in a search engine for a particular keyword or query search.

Indexation:

When search engines include your web pages in its web index.

Technical SEO:

This is the backend details of a website. It includes a web page’s speed and mobile rendering, which impacts its search rankings on search engines.

On-page SEO:

This is a list of ranking factors. It includes meta tags and header tags, created to help a page or website rank higher in search results.

Off-page SEO:

A list of ranking factors that include link building and acquisition. It is designed to improve the website’s visibility and authority.

Link building:

This is a manual process of building backlinks or hyperlinks to your website. It is an important ranking factor for most search engines.

Algorithm updates:

Any update to Google’s core algorithm (like Penguin, Panda) that influences a wide range of search rankings.

Core Web Vitals:

This is a technical SEO factors with which Google finds important in determining a page’s potential user experience.

UX:

Refers to user experience.

E-A-T:

Refers to Expertise, Authority, Trust. This is a set of guidelines that Google suggests to marketers to evaluate if their content meets these criteria.

Importance Of SEO

Still wondering why is SEO so important? There are a lot of developers, advertisers, and even high-level executives who still don’t understand SEO or don’t see it necessary. SEO comes with benefits, and they include:

  • Higher CTR (click-through rate): The higher your content ranks in search engines, the more likely people will trust and click on links to your website.
  • Increased brand awareness: Capturing additional SERP real estate helps to put your brand in front of more customers.
  • Low cost, high ROI: As advertising is best for short-term clicks, the leads disappear after you turn the proverbial faucet off. SEO is a long-term investment that can increase brand’s value and provide higher ROI in the long run when properly done.
  • More sustainable traffic: A high-ranking blog can pull in more traffic at little-to-no cost compared to a multi-thousand-dollar PPC campaign.
  • Reach more touchpoints during the buyer’s journey: Over 50% of shoppers do research before purchase. So, creating additional content can help to generate another touchpoint to provide leads across your sales funnel.
  • More qualified leads: Creating a high-level content can help meet user intent and build higher trust with customers. This makes the customers more likely to return to your brand for future shopping decisions or information.

They key to SEO is understanding its terms and practices and practicing them in the right way.

Keys To Rank In SERPs

Focus on these factors to position your website to rank in search engines:

  • Hosting: Ensure to look for host with a server close to you. You should register with hosting plans that can scale with your website, and other important factors like data backup and SSL certification.
  • URLs: Building an SEO-friendly URL structure is very essential for indexation. The following structure represents the most easy and ideal URL structure: https://domain.com/subdomain/pagetitle.
  • Page speed: This is an important factor for ranking. Some guides to improve page speed include compressing images, using next-gen formats, limiting JavaScript, and limiting redirects.
  • Crawling and indexation: Crawling and indexing errors that is caused by a misconfigured theme or robots.txt tag will help make your site discovered by search engines.
  • XML sitemaps: Submitting an XML sitemap with all URLs is a best practice to help your pages get properly indexed and crawled quickly.
  • Duplicate content: Ensure to remove duplicate content that is cannibalizing your keyword rankings. By inserting a canonical tag on your original content will help you cut down on duplicate content errors.
  • Mobile rendering and responsiveness: By designing a mobile responsive website lets your site to render properly and load quickly on mobile devices.
  • HTTPS protocol: Make sure that your website is optimized with a Secure Sockets Layer (SSL) certificate to protect users coming to the site. Web browsers like Chrome notify users who visit a website without an SSL certificate a warning. And this will chase visitors and cause drop in traffic.
  • 301 redirects: Redirecting old or duplicate content with 301 redirects is a very important. It helps to transfer any existing link equity into a new page to help the page rank higher.
  • HTTP errors: Fix 4xx errors like 404 errors to help the link rank again.
  • Content management systems (CMS): Creating webpages on a CMS like WordPress makes it easier for developers and marketers to update their sites without the need to code. Also, WordPress have plugins that can help improve your website without any backend work.

Key Performance Indicators

Here are some important Key Performance Indicators (KPIs) to keep in mind:

  • Average time on page: Signifies how long people spending on a page, and if they actually reading the content or skimming it and leaving.
  • Bounce rate: The number of people leaving a web page without visiting another.
  • Channels: This is where is traffic coming from (i.e., organic, direct, paid).
  • Conversion rate: This is the many people are completing desired actions on the website, such as making a purchase.
  • Device: The device (mobile or desktop) your traffic comes from.
  • Location: This is where your traffic comes from.

You will come across these terms when using tools like Google Search Console. With the search console, you can see how many impressions your page generate, and how many people click on your links.

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