How To Write Great SEO Title?

There are a lot of capitalization types and SEO tips that you should know on How To Write Great SEO Title. These tips help when writing titles and subheadings. Read on this guide to learn more if it’s of your interest.

How To Write Great SEO Title
How To Write Great SEO Title

The reader’s first point of contact on a search engine result page (SERP) to a site is the title. Now the question is how is this important for SEO? It has always been essential on optimizing your titles, but there is more to it.

An SEO title can be a gateway to potentially higher CTR (Click Through Rates). And it can help you rank better on SERPs.

How To Write Great SEO Title?

Readers often scroll through the first page to find what they are in search for and stop there. And the title is what captures readers attention as it directly points out the information they are searching for online.

Also note that other than the titles, the subheadings are important as well. Subheader tags are also components of ranking high on search engines. It can be challenging when finding the balance between a search engine-optimized title and subheading. But this guide is here to help you know the right strategy to the next level.

Writing SEO-Friendly Titles

Below are some best practices to do when optimizing title tags and subheadings:

Consider The Length

As you want to make the most of your description in the title, you should ensure it doesn’t get cut short on a SERP.

For example, the title “Types of Capitalization To Use For Page Titles & Subheadings” is well described and hit keywords. But it is too long, boring, and would be cut short on a SERP.

So, it will be advised to make it short like “SEO Page Titles & Subheadings Tips”.

Include Focus Keywords

Doing research on the right keywords is one way to make sure readers click on your article. And this can help it rank better for SEO. But while researching, it is important to select the right keywords wisely.

For example, a title like “Conditioning And Acclimation Methods To Train Your Puppy” is descriptive and direct. It uses keywords like “methods,” “train,” and “puppy.” But there are technical terms that can get the reader confuse.

Rather, you can use a title like “Best Practices For Puppy Training.” This is direct, concise, and include keywords that readers would understand. You should ensure to add keywords on meta description, subheadings, and content. Include keywords in each position to help you rank better on SERPs.

Use Branding When Appropriate

You should consider including your brand name when titling a landing page or central blog post. Focusing on titles that fit your brand name when creating titles and subheadings are important.

This can help to create consistency on your site and when search engine analyzes your content.

Title Tools

Using a Headline Analyzer Tool can help you test your titles to ensure they are reader and SEO-friendly. You should first brainstorm some titles and adjust them using the tools analytics.

Capitalize Properly

Finding the right time to capitalize words is important. When done incorrectly, the title can look spammy, just like this “BeSt CreDit ScorEs TipS.” Almost everyone would scroll past that post.

Fixing the title would be “Best Credit Scores Tips”. This might not be the best optimized title, but you can see the difference from the incorrect capitalized title above. You can also use the Capitalize My Title tool to get the best capitalization practice for every format.

Different Types Of Capitalization

Below is a list of the types of capitalization:

  • Capitalization: This is when the first letter of each word is uppercase while the others are lowercase.
  • Sentence case: This is commonly practiced, the first letter in the first word is uppercase, while the rest of the word and sentence is lowercase.
  • Title case: The main words of a title are capitalized except connective words like “and, a, for,” etc.
  • Lowercase: This is when all words in the sentence are in lowercase.
  • All caps: Commonly used with CTA buttons like “CLICK HERE”.
  • Small caps: This option is great for subheadings where you want them to stand out. But are used in a smaller font than the rest of your text like, “HELLO THERE,” And are usually the exact font you are using.
  • UpperCamelCase: This is when the spaces are removed between words, and the first letter of each word is capitalized, “LikeThis.”
  • lowerCamelCase: Shows a word in lowercase except for the second letter, like “iPad.”
  • SNAKE_CASE: Rather than using a space, an underscore is used to separate the words. The words are usually all uppercase or lowercase.

Does Capitalization Affect SEO Rankings?

Though capitalization does not really matter in title tags, but it is best practice to use title or sentence case. This makes it easier for readers to click and go through your post on search results.


If your SEO titles and subheadings are not SEO-friendly, it can affect how your post appear on search results. So, ensure to follow the best practices when you audit your site or create new contents.


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