5 Useful Content Marketing Tools For Beginners

If you are starting as a content marketer, you will need all the tools necessary to take your content marketing strategies to the next level. However, you do not need tools that are too cumbersome to operate; rather, you need easy-to-use tools that will produce the best results. Get our suggestions on “5 Useful Content Marketing Tools for Beginners in 2023.”


If you are moving into content marketing in 2023, you must have access to these five tools, as they will be very useful.

5 Useful Content Marketing Tools For Beginners In 2023

Before we talk about the various tools to use in content marketing, let’s take a brief overview of content marketing.

Content Marketing

This is the use and development of relevant and useful content to attract or convert customers. Content marketing can be done with blogs, social media posts, newsletters, emails, videos, white papers, etc.

Therefore, with good content marketing, you can show your customers your expertise and the fact that you value them. Hence, nurturing relationships with customers and overall bringing the best results.

Top 5 Content Marketing Tools To Have In 2023

You are allowed to have a plethora of content marketing tools, but these five should be in your archive.


This is an all-in-one suite that provides you with the necessary tools required to create very good content, optimize it, and help it reach the right audience.

HubSpot is also considered one of the most powerful marketing automation platforms in the industry. It offers lots of features that are very free to try. Some of these features include a form builder, live chat and chatbots, pop-up tools, an all-in-one WordPress plugin for marketing, etc.

Google Analytics

Google Analytics is one of the most popular tools used by lots of platforms online. With this tool, you can track product purchases and form submissions and set up behavioral events.

Furthermore, Google Analytics is very free to use, and its interface is very easy to understand. All you have to do is set up a Google Analytics account and copy the code to your website, and Google Analytics will automatically start tracking your data.


Airtable is a very good tool for storing large amounts of data in one place. This tool enables you to sort your stored files with certain filters. It can be used for many content marketing purposes, including editorial calendars, marketing campaign tracking, influencer management, etc.

Finally, this tool has a free offer and is best used for managing tasks and databases.


Trello is the best tool to use if you are looking for the best way to make planning and collaborating fun. It uses boards to represent projects and cards to represent tasks. With this platform, you can organize and keep track of all your tasks and projects in one place.

Trello can also integrate with other applications for content marketing. It has a free offer as well as monthly offers with different features attached to them.


When it comes to content management systems, WordPress is more like the leader of the market. It has all the tools you require to create a blog or a website. It is also an easy-to-use publishing platform that provides visitor tracking and several plugins to optimize marketing processes.

This tool or platform is best used for blogging, publishing content, and the creation of websites.


Content marketing is only as easy as the types of tools you have. If you want to take your content marketing journey to the next level, have the following tools in your archive:

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